_ Brand Marketing Consulting

[efomedia] - Brand Marketing Counsel

[efomedia] Brand Consulting is a brand strategy and general marketing consultancy. Ebru Firatoglu is principal of [efomedia] Brand Consulting, and works with other Affiliated Consultants & Resource Organizations according to client needs. [efomedia] provides his Clients with the following services:

_ Results-driven Marketing Consulting – [efomedia] Brand Consulting offers clients independent or collaborative consulting that leads to practical solutions to the most pressing marketing challenges their companies face. These may involve helping senior management to determine their most critical marketing objectives/strategies, or partnering with marketing staffs to help identify their best customers and prospects, or resolving marketing or other issues with a company's communications agencies.

Ebru Firatoglu has deep experience in a wide range of marketing and brand building services that help marketers focus on what works in the marketplace, and what needs to be renewed in their brand franchises. These services include:

• business plan and marketing plan development
• targeting strategy
• brand equity management
• brand architecture design and management
• brand identity evaluation and strategic planning
• brand platform development, including positioning, strategic persona, and brand attitude
• brand contact management
• equity research project management
• corporate identity assessment
• general brand building planning

_ Comprehensive Brand Training – Ebru Firatoglu has extensive experience in conducting seminars and workshops that help marketing teams of all types learn how to better use their brand equities. His clients have included telecommunications, financial services, packaged goods, publishing and manufacturing corporations. Within the last several years, he has created, produced, and facilitated global brand training programs for several major corporations.

_ Workshops, Seminars, and Motivational Speaking – Ebru Firatoglu is frequently asked to speak to a wide range of groups, focusing on the most contemporary issues facing marketers today. She has been a keynoter or featured speaker at industry conferences and universities throughout Turkey. Her talks cover a variety of subjects, including brand building, integrated marketing, global branding, corporate identity, strategic marketing, and interactive communications.

_ Litigation Support – Ebru Firatoglu selectively provides litigation support for attorneys and their clients, including research, expert witness report writing, depositions, and trial testimony. Litigation support engagements are accepted if: 1) the client’s case is fully supportable; 2) Ebru Firatoglu’s role is to endorse and support concrete research or other data; and 3) working on behalf of the client will not compromise or conflict with the work of current or recent [efomedia] Consulting clients.